.US economist Richard Thaler wins Nobel economics prize
His research was praised for incorporating psychological assumptions into analyses of economic decision-making. The prize-givers said his work had shown how the limitations of an individual’s knowledge in the decision-making process, as well as the consequences of social preferences and a lack of self control, can affect people’s decisions as well as market outcomes.
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Among Prof Thaler's other influential theories is that of 'mental accounting' - the notion that consumers try to simplify their personal finances by creating accounts in their minds. This focuses the consumer on narrow outcomes, rather than considering the overall impact of a decision on their financial situation.
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Si il mercato perfetto, gli attori razionali ecc ecc.
His research was praised for incorporating psychological assumptions into analyses of economic decision-making. The prize-givers said his work had shown how the limitations of an individual’s knowledge in the decision-making process, as well as the consequences of social preferences and a lack of self control, can affect people’s decisions as well as market outcomes.
.
Among Prof Thaler's other influential theories is that of 'mental accounting' - the notion that consumers try to simplify their personal finances by creating accounts in their minds. This focuses the consumer on narrow outcomes, rather than considering the overall impact of a decision on their financial situation.
.
.
Si il mercato perfetto, gli attori razionali ecc ecc.