Una boiata più, una boiata meno...

San Siro · 11-02-11, 23:15

Esiste un campo della "scienza" economica che sembra direttamente ispirarsi alla patafisica di Jarry.

Questa nuova disciplina di stampo patafisico consiste nell'inventare soluzioni immaginarie a problemi reali quali la povertà e la fame.

Queste dottrine hanno in comune l'idea che povertà e fame sono fenomeni non del tutto reali, ma frutto di alcune distorsioni cognitive.

Basta insomma abbandonare queste visioni sbagliate perché i problemi di cui sopra svaniscano come neve al sole, al punto da far dubitare che sia esistita un'epoca in cui tali flagelli esercitavano i loro esiziali influssi.

Una di queste celebrate teorie è quella di De Soto con il suo "Mistero del Capitale", che misterioso lo è davvero se è riuscito a far passare come serie e credibili alcune idee senza portare un solo micro-esempio tratto dalla realtà empirica (tutto questo lo pone nella mia gerarchia personale come un genio assoluto, un modello a cui ispirarsi...).

Più recente è l'uscita nelle librerie italiane de LA FORTUNA ALLA BASE DELLA PIRAMIDE. Sconfiggere la povertà e realizzare profitti, C.K. Prahalad Il Mulino, 2008, 288 pagine, 22,00 €.

Ecco la sintesi di un lavoro che riporta alle giuste proporzioni le fantasie dell'autore così esplicitamente espresse nel titolo, quelle appunto di fantasie prive di fondamento.

Eradicating poverty through profit would need a big push

Authors: Jean L. Warnholz

Publisher: id21 Development Research Reporting Service, 2009

Claims that poverty could be eradicated, and huge profits made, by selling consumer goods to poor people have been met with enthusiasm by some policymakers and business leaders. But in reality the links between big business and lifting people out of poverty are much more complex.
Research from the University of Oxford, in the UK, challenges the increasingly influential idea that poverty can be tackled by multinational companies (MNCs) unlocking the potential of underdeveloped markets in poor countries and empowering poor people as consumers.
The idea stems from the 2004 book by business academic C K Prahalad, ‘The Fortune at the Bottom of the Pyramid’. In the book, Prahalad identifies the world’s four to five billion poor people – the bottom of the pyramid (BoP) – as a new business opportunity worth up to US$13 trillion a year.
Prahalad calls on MNCs to help create this market by devising innovative solutions to meet the needs of poor people. He predicts a win-win situation: businesses get access to a huge untapped market and poor people get products and services at appropriate and affordable prices.
The research shows that the size of the potential BoP market is much smaller than suggested. Using data for the 45 most populous low and middle income countries, the research estimates the disposable income of people living at four different levels of poverty. In each case, their estimated combined disposable income is considerably less than US$13 trillion.
The research also challenges the idea that there is a huge potential untapped market. In India, a bar of soap, a bottle of shampoo and a tube of toothpaste (global brands) would use up the monthly disposable income of people living on less than US$1 a day. While people living on between US$5 and US$8 a day, whose budget is about ten times bigger, are likely to be buying some of these goods anyway.
Key findings of the research include:

The 2.5 billion people living on less than US$2 a day have a combined disposable income of US$141 billion a year; those on less than US$8 a day have a disposable income of US$684 billion.

For big business, US$141 billion is a relatively small market compared with other markets in rich countries.

In most poor countries, people living on less than US$1 and US$2 a day cannot afford to buy global branded consumer goods.

An increased presence of big business in poor countries could damage small businesses and threaten local jobs and incomes.

The research shows that the opportunities for MNCs in poor countries are more complex than Prahalad and others have suggested.

The author concludes that:

The BoP idea has created a space for new ways of looking at poor people and their purchasing power.

To succeed in reducing poverty and making profits, big business would need to develop supplementary strategies which could help to expand consumer demand by generating employment and incomes in poor countries.
More specific country-level analysis is needed to understand the needs and potential of the bottom of the pyramid.

Per chi desidera leggere il testo integrale:

http://www.qeh.ox.ac.uk/RePEc/qeh/qehwps/qehwps160.pdf

Zedemel · 12-02-11, 00:42

patafisica nel senso di fisica della patata?

ramirez · 12-02-11, 16:11

chi è quell'imb

che ha tradotto fortune con FORTUNA ?
.
Fortune:
Money...a very large amount of money
Chance ...and the good or bad influence that it has on your life
what happens to you...the good or the bad things that happen in life
.
Questi i significati del termine FORTUNE
.
Visto poi che si fa riferimento a..as a new business opportunity worth up to US$13 trillion a year.
.
penso che alludesse a Money..a very large amount of money..

San Siro · 12-02-11, 18:11

Citazione:

Originalmente inviato da ramirez

chi è quell'imb

che ha tradotto fortune con FORTUNA ?
.
Fortune:
Money...a very large amount of money
Chance ...and the good or bad influence that it has on your life
what happens to you...the good or the bad things that happen in life
.
Questi i significati del termine FORTUNE
.
Visto poi che si fa riferimento a..as a new business opportunity worth up to US$13 trillion a year.
.
penso che alludesse a Money..a very large amount of money..

Sì, il titolo originale sfrutta il doppio senso che hai indicato.

Peccato che i 13.000 miliardi di dollari l'autore se li è proprio sognati.

11-02-11, 23:15	#1 (permalink)
San Siro Member Data registrazione: Mar 2008 Messaggi: 5,444 Popolarità: 42949677	Una boiata più, una boiata meno... Esiste un campo della "scienza" economica che sembra direttamente ispirarsi alla patafisica di Jarry. Questa nuova disciplina di stampo patafisico consiste nell'inventare soluzioni immaginarie a problemi reali quali la povertà e la fame. Queste dottrine hanno in comune l'idea che povertà e fame sono fenomeni non del tutto reali, ma frutto di alcune distorsioni cognitive. Basta insomma abbandonare queste visioni sbagliate perché i problemi di cui sopra svaniscano come neve al sole, al punto da far dubitare che sia esistita un'epoca in cui tali flagelli esercitavano i loro esiziali influssi. Una di queste celebrate teorie è quella di De Soto con il suo "Mistero del Capitale", che misterioso lo è davvero se è riuscito a far passare come serie e credibili alcune idee senza portare un solo micro-esempio tratto dalla realtà empirica (tutto questo lo pone nella mia gerarchia personale come un genio assoluto, un modello a cui ispirarsi...). Più recente è l'uscita nelle librerie italiane de LA FORTUNA ALLA BASE DELLA PIRAMIDE. Sconfiggere la povertà e realizzare profitti, C.K. Prahalad Il Mulino, 2008, 288 pagine, 22,00 €. Ecco la sintesi di un lavoro che riporta alle giuste proporzioni le fantasie dell'autore così esplicitamente espresse nel titolo, quelle appunto di fantasie prive di fondamento. Eradicating poverty through profit would need a big push Authors: Jean L. Warnholz Publisher: id21 Development Research Reporting Service, 2009 Claims that poverty could be eradicated, and huge profits made, by selling consumer goods to poor people have been met with enthusiasm by some policymakers and business leaders. But in reality the links between big business and lifting people out of poverty are much more complex. Research from the University of Oxford, in the UK, challenges the increasingly influential idea that poverty can be tackled by multinational companies (MNCs) unlocking the potential of underdeveloped markets in poor countries and empowering poor people as consumers. The idea stems from the 2004 book by business academic C K Prahalad, ‘The Fortune at the Bottom of the Pyramid’. In the book, Prahalad identifies the world’s four to five billion poor people – the bottom of the pyramid (BoP) – as a new business opportunity worth up to US$13 trillion a year. Prahalad calls on MNCs to help create this market by devising innovative solutions to meet the needs of poor people. He predicts a win-win situation: businesses get access to a huge untapped market and poor people get products and services at appropriate and affordable prices. The research shows that the size of the potential BoP market is much smaller than suggested. Using data for the 45 most populous low and middle income countries, the research estimates the disposable income of people living at four different levels of poverty. In each case, their estimated combined disposable income is considerably less than US$13 trillion. The research also challenges the idea that there is a huge potential untapped market. In India, a bar of soap, a bottle of shampoo and a tube of toothpaste (global brands) would use up the monthly disposable income of people living on less than US$1 a day. While people living on between US$5 and US$8 a day, whose budget is about ten times bigger, are likely to be buying some of these goods anyway. Key findings of the research include: The 2.5 billion people living on less than US$2 a day have a combined disposable income of US$141 billion a year; those on less than US$8 a day have a disposable income of US$684 billion. For big business, US$141 billion is a relatively small market compared with other markets in rich countries. In most poor countries, people living on less than US$1 and US$2 a day cannot afford to buy global branded consumer goods. An increased presence of big business in poor countries could damage small businesses and threaten local jobs and incomes. The research shows that the opportunities for MNCs in poor countries are more complex than Prahalad and others have suggested. The author concludes that: The BoP idea has created a space for new ways of looking at poor people and their purchasing power. To succeed in reducing poverty and making profits, big business would need to develop supplementary strategies which could help to expand consumer demand by generating employment and incomes in poor countries. More specific country-level analysis is needed to understand the needs and potential of the bottom of the pyramid. Per chi desidera leggere il testo integrale: http://www.qeh.ox.ac.uk/RePEc/qeh/qehwps/qehwps160.pdf

Strumenti discussione
Visualizza versione stampabile Invia questa pagina via e-mail
Modalità visualizzazione	Valuta questa discussione
Modalità lineare Passa a modalità ibrida Passa a modalità elenco	Valuta questa discussione:

12-02-11, 00:42	#2 (permalink)
Zedemel Che potenza! Data registrazione: Jun 2003 Messaggi: 90,639 Popolarità: 42949681	patafisica nel senso di fisica della patata?

12-02-11, 16:11	#3 (permalink)
ramirez Member Data registrazione: Nov 2005 Messaggi: 22,685 Popolarità: 42656734	chi è quell'imb che ha tradotto fortune con FORTUNA ? . Fortune: Money...a very large amount of money Chance ...and the good or bad influence that it has on your life what happens to you...the good or the bad things that happen in life . Questi i significati del termine FORTUNE . Visto poi che si fa riferimento a..as a new business opportunity worth up to US$13 trillion a year. . penso che alludesse a Money..a very large amount of money..

	Chi siamo- Pubblicità- Contatti- Disclaimer- Mappa- Credits
© 2000-2012 Browneditore S.p.A. - Tutti i diritti riservati. Prima di utilizzare anche parzialmente i contenuti di questo sito, vogliate cortesemente consultare il disclaimer.